Hydrocoat Rebranding

Logo and label rebranding for Hydrocoat, which is an industry leading water-based, ablative antifouling paint for boats.

Due to the product’s immense popularity and brand recognition, it was important that I refresh the logo without deviating too far from its origins. To achieve this, I used a modern font that shares character similarities to the original typeface. As a water-based antifouling paint, a waterdrop was subtly incorporated into the “A” of the logo.

For Hydrocoat ECO, which is a metal-free alternative paint, a plant leaf was incorporated into the “H” of the logo to subtly incorporate its green, eco-friendly benefits.

Software used: Illustrator